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Easter Egg Packaging

For this project we were grouped with three other Illustrator students, asked to create a branded collective, and together design packaging for an Easter Egg which we would then market.

Easter Egg Packaging

12662628_1041610822548066_7681080868044074345_nFor this project we were grouped with three other Illustrator students, asked to create a branded collective, and together design packaging for an Easter Egg which we would then market.

This way we were able to get to know each other as designers and get to grips with each of our differing design styles. Our collective was called Core4, and we based our group on the four values; innovation, interaction, imagination and idealism.

We decided to go for a niche market that could still be sold in popular market places. This lead to researching in diabetes and how chocolate at easter is tailored for diabetics. Through interviews and first hand research it was evident that a lot of niche markets, especially diabetics, don’t want to be singled out. This lead to us generalising our design to make it more about portion control and sharing. This worked into the fact that bee pollen was a main contributor to the treatment of diabetes. This concluded that we would be designing a bee themed package that encouraged sharing.

DSCN0611 When modelling we wanted the structure to contain the egg as strongly and safely as possible, and we had developed our initial idea so that the chocolate would be segmented, for this sharing quality to really take place. And so after thorough modelling experimenting and intensive laser cutting sessions, we devised this hexagonal, six-way segmented packaging. 10339446_1566418470340372_3708670403352488362_oThe exterior and interior illustrations were then developed and we achieved this gradient of hexagons that matched the theme of the box perfectly. This and the typography was designed by our illustration team.

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The final part of our brief included branding and marketing our packaging as part of the Easter season. For this we shot a video advert:  and gave an example of our product on the shelves on supermarkets; how it would be Ad Render3Labelledtransported, and so on.

The video advert was particularly fun, learning the basics of filming and, more in-depth into how to animate. I animated the video using Photoshop timeline.

Overall I really enjoyed this project, and got to know the learning techniques and the approaches of the illustrators. It was interesting trying to adapt to this and generally I felt like I learned a lot. The brief was different as well in the sense that we were working around an existing project for a change instead of designing a new one.

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